Steve Zafeiriou (b. 1998, Thessaloniki, GR) is a New Media Artist, Technologist, and Founder of Saphire Labs. His practice investigates how technology can influence, shape, and occasionally distort the ways individuals perceive the external world. By employing generative algorithms, electronic circuits, and interactive installations, he examines human behavior in relation to the illusory qualities of perceived reality, inviting observers to reconsider their assumptions and interpretations.

In search of IKIGAI
dark mode light mode Search Menu

Choice

Digital Art at the British Art Fair: Choice v1.0 by Steve Zafeiriou
Exhibited at: British Art Fair 2024, Saatchi Gallery, London

Description

Choice is an interactive, data-driven sculpture that invites participants to engage with a tactile, evolving art form. Drawing on Darwinian principles, the sculpture’s narrative and structure adapt over time in response to user input, effectively “evolving” as the community interacts with it. By allowing users to influence its direction, Choice transforms the traditional viewer-artwork relationship into a co-creative partnership.

choice v1 info

At the core of Choice is an ethos of inclusivity and accessibility. The sculpture will also incorporate haptic feedback soon, ensuring that individuals with visual impairments can navigate and understand its conceptual dimensions through touch. This multi-sensory approach broadens the artwork’s audience, ensuring that diverse participants can meaningfully engage with the piece’s narrative layers and aesthetic subtleties.

Choice also can integrate blockchain-based tokenization, distributing ownership and decision-making power to its audience. Through token mechanics, participants can become stakeholders in the artwork’s trajectory. They can propose alterations, vote on themes, and collectively shape the sculpture’s evolution. This decentralized framework challenges traditional notions of authorship and authenticity, transforming the creative process into a community-driven ecosystem.

As users interact with Choice, their movements, gestures, and decisions leave a tangible imprint on the sculpture’s design and generative art sequences. Over time, the artwork selectively preserves widely favored elements while phasing out those that resonate less. This evolutionary dynamic mirrors natural selection, offering a metaphorical exploration of adaptation, cultural memory, and collective intelligence.

Social Impact

The social impact of Choice lies in its ability to foster collaborative creativity and inclusive participation. By blending sensory engagement with tokenized governance, the sculpture creates an environment where individuals of varied backgrounds, abilities, and perspectives can contribute to its ongoing narrative. This shared involvement empowers communities, inspiring users to recognize their agency in shaping artistic outcomes. As a result, Choice not only enriches the cultural dialogue around digital art but also encourages empathy, cooperation, and the recognition that collective decision-making can yield richer, more diverse aesthetic experiences.

Exhibiting at British Art Fair an interactive sculpture based on ESP32
Exhibiting at British Art Fair an interactive sculpture based on ESP32
By Steve Zafeiriou
Presenting “Choice”, an ESP32 driven sculpture.
Presenting “Choice”, an ESP32 driven sculpture.
By Steve Zafeiriou

Sustainability

Choice acknowledges the environmental considerations associated with both digital technology and physical installations. The sculpture’s hardware components are selected with efficiency in mind, optimizing for low energy consumption and durability. On the blockchain side, the project can monitor emerging protocols and standards aimed at reducing energy usage and improving the ecological profile of tokenization. While the integration of these systems is an ongoing process, the commitment to continually reevaluating and adopting more sustainable practices ensures that Choice evolves not only conceptually but also ethically, aligning its technical infrastructure with environmental responsibility.

Behavioral Analysis Research

Beyond its artistic significance, Choice serves as a dynamic platform for behavioral analysis research. Although the current implementation does not fully integrate sensor-based data collection, future iterations plan to leverage movement patterns, touch intensities, and interaction frequencies to gain deeper insights into human behavior. By examining how participants adapt their gestures over time, respond to haptic cues, and engage with decision-making, we may be able to identify emergent patterns of learning, preference formation, and collective strategy. This prospective analytical framework positions Choice as a living laboratory, where art, technology, and human behavior converge, ultimately informing both artistic innovation and our understanding of how communities interact with evolving, decentralized systems.

Mediums

Title: Choice
Year of Creation: 2024
Technologies: C++, ESP32-S3 microcontroller, MPU6050 gyroscope/accelerometer sensor, React.js, WebSockets, Node.js
Type: Pixel Art Generator, Interactive Installation, Sculpture, Community Project, Application, Print
RelatedIncorporating Data-Driven Art and Darwinian Theory
SoftwareOpen-Source Software

Total
0
Shares
Exhibiting at British Art Fair an interactive sculpture based on ESP32 Presenting “Choice”, an ESP32 driven sculpture.
Exhibiting at British Art Fair an interactive sculpture based on ESP32 Presenting “Choice”, an ESP32 driven sculpture.