Steve Zafeiriou is a New Media Artist, Technologist and Founder of Saphire Labs. His work explores the boundary between perception and reality, researching the ways technology influences, shapes, and distorts our understanding of the world around us. Through a practice grounded in generative algorithms, electronic circuits, and interactive installations, Steve investigate human behavior and the illusory nature of reality, encouraging viewers to rethink their understanding of the world around them.

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The Role of Technology in Interactive Installations: How Sensors, Computers, and More Shape Modern Art

Technology in Interactive Installations: Developing an Interactive installation with Eye Tracking

Introduction

Interactive art installations are something I’ve always found fascinating. It’s one thing to create a piece of art that people admire from a distance, but it’s something entirely different to create an installation where people become a part of the artwork itself. Over the past few years, I’ve noticed that technology has increasingly taken center stage in shaping these experiences, making them more dynamic and engaging.

I remember when I first experimented with machine vision and facial expression recognition for an interactive project. The way people responded as the installation reacted to their emotions brought a new dimension to the piece—one that couldn’t have been achieved without technology. From motion sensors to real-time data processing with computers, technology has become an essential tool in creating immersive, responsive, and, most importantly, interactive art. Let’s take a closer look at how various technologies are transforming interactive installations and what this means for the future of art.

Technology in Interactive Installations: Developing an Interactive installation
Technology in Interactive Installations: Developing an Interactive installation

The Evolution of Interactive Art Through Technology

When I think about interactive art, it’s easy to see how technology has changed the game. There was a time when interactive installations relied on mechanical systems—think about simple structures where users might push a lever to see a mechanical reaction. While this type of interaction was innovative in its own way, it lacked the fluidity and real-time responsiveness that today’s technology enables. Now, with sensors, computers, and AI, the artwork can sense, learn, and even evolve as people interact with it.

One major step forward was the introduction of digital technology into the world of art. Suddenly, artists like myself had access to tools that allowed our installations to not just respond, but to anticipate and adapt to user interaction. This shift has created a more personal and immersive experience for audiences. They aren’t just observing art—they’re interacting with it, and in some cases, they’re helping shape it in real-time.

I think of early experiments with interactive art as setting the stage for the digital revolution. Now, we can integrate sound, light, and even biometric data into our installations, making the experience unique to each participant.

interactive art technology: Motion Sensors in Performance Art. Development by Steve Zafeiriou
Technology in Interactive Installations: Custom motion system by Steve Zafeiriou

Sensors: The Eyes and Ears of Interactive Installations

One of the most crucial technologies I use in my work is sensors. Sensors are essentially the “eyes and ears” of an interactive installation. They allow the artwork to perceive its environment and respond accordingly. When someone walks into a room, sensors can detect their presence and trigger a reaction—whether it’s changing the colors of lights, playing sounds, or altering visual elements.

For example, in one of my installations titled “Sensorify”, I used machine vision to detect the facial expressions of the audience. As people interacted with my installation, the algorithm, used these data in real-time to determine the final output. The result? Each visitor had a unique experience depending on how they felt. There are several types of sensors that can be integrated into installations:

  1. Motion sensors: These detect movement within a defined area. They’re perfect for creating installations where the artwork reacts to the viewer’s presence or movement.
  2. Light sensors: These can be used to detect changes in light levels, such as when someone blocks a beam of light, causing the installation to react.
  3. Touch sensors: These detect physical touch or pressure, allowing users to physically engage with the piece.
  4. Temperature sensors: Some artists use these to detect changes in heat, adding an additional layer of interaction.

With sensors, you can build layers of interaction that create a truly immersive environment. The audience becomes a key player in the artwork’s evolution, which brings a whole new meaning to the idea of participation in art.

Technology in Interactive Installations: Facial Expression Recognition in Sensorify
Technology in Interactive Installations: Facial Expression Recognition in Sensorify v2.0

Computers and Processing Power in Interactive Art

While sensors allow installations to gather data from their environment, computers are what make sense of this data and allow the artwork to respond in real time. This is where the real work happens. Computers take all the information from sensors—movement, light, sound, or touch—and process it. They then trigger the appropriate response, such as changing the color of a light or generating a sound effect.

In one of my projects, I created an interactive sculpture that used gravity sensors and haptic feedback to gather data from the audience. The sculpture would then process this data and create generative visuals onto a TFT display, adapting the visuals based on how people interacted with the sculpture. Without the computational power of computers, this kind of real-time adaptation wouldn’t be possible.

Saatchi Gallery exhibition (British Art Fair): Steve Zafeiriou Presenting Choice - Interactive sculpture
Technology in Interactive Installations: Choice – Interactive Sculpture, exhibited at British Art Fair 2024, Saatchi Gallery, London

Today’s computers are fast enough to process complex sets of data instantaneously, which is crucial for installations that need to react in real-time. For me, software programming plays a massive role here. Using programming languages like Python or Javascript, I’m able to set up systems where computers can manage sensor inputs and create dynamic, real-time responses.

The Role of Artificial Intelligence in Interactive Art

In recent years, artificial intelligence (AI) is starting to play a bigger role in interactive installations. AI can take the interactivity of an installation to a whole new level because it can analyze patterns in user behavior and adapt the installation accordingly. Instead of just reacting to a single sensor input, AI allows installations to learn from repeated interactions and even predict what a user might do next.

For example, some AI-driven installations analyze audience behavior over time, recognizing patterns in how people move or interact with the piece. This allows the artwork to evolve and change in response to these patterns.

AI also opens up the possibility for more personalized experiences. Imagine an installation where the artwork responds not just to your movements but to your preferences, perhaps even recognizing your face or your voice. AI can provide these kinds of deeply personalized experiences, making each interaction with the artwork truly unique.

Interactive Art in Public Spaces: Bringing Art to the People

Another area where I’ve seen technology shine is in public installations. Public spaces like museums, parks, and city centers are ideal locations for interactive installations because they allow for large-scale interaction. With the help of technology, I’ve been able to create installations that engage passersby without them needing any instructions—making art accessible and inviting for everyone.

Public art installations demonstrate how technology can bring art into everyday life. Instead of visiting a gallery or a museum, people can experience art as part of their daily routine. Technology helps break down the barriers between art and its audience, encouraging spontaneous interaction and participation.

Butterfly Art: Holographic Sculpture featuring generative butteflies by Steve Zafeiriou, 2022
Technology in Interactive Installations: Holographic Infinity Installation by Steve Zafeiriou

Looking forward, I see a lot of exciting possibilities for the role of technology in interactive installations. Some of the most promising technologies include augmented reality (AR), virtual reality (VR), and haptic feedback systems. These tools are allowing artists like me to push the boundaries of what’s possible in interactive art.

  1. Augmented Reality (AR): AR is starting to play a bigger role in art installations. With AR, I can layer digital elements over the real world, allowing users to interact with both physical and virtual components of an installation. This creates a hybrid experience where the boundaries between real and digital worlds start to blur.
  2. Virtual Reality (VR): VR offers an entirely immersive experience. Imagine stepping into a digital art installation where you can explore different worlds, interact with virtual objects, and even collaborate with other participants in real-time. VR has incredible potential to create fully immersive environments where the audience can lose themselves in the experience.
  3. Haptic Feedback: Haptic technology adds a physical dimension to digital art. With haptic feedback, users can “feel” digital objects, adding a layer of tactile interaction. I think this will be an exciting development, as it allows artists to engage more senses than ever before.

These technologies aren’t just enhancing interactivity—they’re transforming how we think about and experience art. As they continue to evolve, I’m excited to see how they’ll shape the next generation of interactive installations.

Conclusion

As a new media artist, I’ve seen firsthand how technology can completely transform interactive installations. From sensors that detect movement to computers that process real-time data, technology allows me to create immersive, dynamic environments where audiences don’t just view art—they become a part of it.

Artificial intelligence adds another layer to this interaction, allowing installations to learn and evolve based on how users engage with them. And with new technologies like AR, VR, and haptic feedback on the horizon, the possibilities for interactive art are only growing. As artists continue to experiment with these tools, I believe we’ll see even more innovative and exciting ways for audiences to experience art.

For me, the beauty of interactive installations lies in their ability to make each person’s experience unique. With the help of technology, I can create installations that invite participation, encourage exploration, and, ultimately, make people feel like they are part of the creative process.

If you ever find yourself near an interactive installation, don’t just observe it from a distance—jump in and see how it reacts. You might just find yourself creating art in the process.

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