Steve Zafeiriou (b. 1998, Thessaloniki, GR) is a New Media Artist, Technologist, and Founder of Saphire Labs. His practice investigates how technology can influence, shape, and occasionally distort the ways individuals perceive the external world. By employing generative algorithms, electronic circuits, and interactive installations, he examines human behavior in relation to the illusory qualities of perceived reality, inviting observers to reconsider their assumptions and interpretations.

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installations

How Technology Is Redefining Artistic Practice

Steve Zafeiriou’s interactive installations focus on the relationship between technology and human behavior. These responsive, data-driven environments use sensors, microcontrollers, and generative systems to react to the presence and actions of viewers, revealing the reciprocal influence between humans and digital frameworks.

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Biography
Installations & Sculptures

generative art

Generative Systems, Perception & Reality

Steve Zafeiriou’s digital artworks explore the illusory nature of reality through generative algorithms and computational image making. Working with code, light, motion, and digital systems, he constructs visual environments that question how reality is perceived, modelled, and constructed in a screen based world.

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Research
Digital artworks
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portrait lab

Steve Zafeiriou’s Photography & Portraits

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Resume

Creative Technology, Engineering & Human Behavior. Your Inbox. Every Month.

Live AV performance of the ‘Qualia’ collaboration featuring NTH Dance Company dancers, immersive audio-visual projection mapping and kinetic light choreography
nostalgie world insta

Nostalgie World started as an art installation and evolved into a storytelling wellness universe.

In 2023, it was awarded People’s Choice at Doncaster Art Fair.
In 2025, I exhibited it again at the MATAROA Awards as a selected emerging artist.

Now I’m expanding the scope and mission of the project, from an installation into a next-generation, immersive storytelling brand.

I’ve just shipped the first digital experience inside Nostalgie World:
The Journey of Reset - A personalized 7-day journaling experience designed to help you reset, reconnect with yourself, and learn to trust your own voice again.

Get your 2-minute Reset