Steve Zafeiriou is a New Media Artist, Technologist and Founder of Saphire Labs. His work explores the boundary between perception and reality, researching the ways technology influences, shapes, and distorts our understanding of the world around us. Through a practice grounded in generative algorithms, electronic circuits, and interactive installations, Steve investigate human behavior and the illusory nature of reality, encouraging viewers to rethink their understanding of the world around them.

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Choice

Digital Art at the British Art Fair: Choice v1.0 by Steve Zafeiriou
Exhibited at: British Art Fair 2024, Saatchi Gallery, London

Description

“Choice” is a multidimensional interactive artwork from the collection “Our Behaviour Shapes Our Reality,” merging Darwinian evolutionary theory with data-driven art. This piece employs an ESP32 microcontroller, gyroscope, and accelerometer sensors to capture viewer movements, which are then used to autonomously generate the digital art displayed.

choice v1 info

The core concept of “Choice” revolves around the idea that small, consistent actions can lead to significant evolutionary changes over time. By engaging with the artwork, viewers experience firsthand how their movements—representing choices—dynamically alter the visual output, creating a constantly evolving piece that reflects the interplay between individual behavior and collective reality.

This process not only highlights the evolutionary principle of adaptation but also emphasizes the impact of incremental choices in shaping both personal and communal experiences. The artwork stands as a testament to the profound connection between motion, decision-making, and the continuous development of life and art.

As viewers interact with “Choice,” they become active participants in the artistic process, their physical gestures feeding into the algorithmic patterns that define the visual narrative. This interaction transforms the artwork into a living entity, one that evolves in real-time and underscores the significance of each choice made within its immersive environment.

Social Impact

The social impact of this project lies in its ability to raise awareness about consequences of human choices, encouraging individuals to reflect on their role in shaping their future. By visualizing the data-driven effects of our actions, the project fosters a deeper understanding of our collective evolution. Culturally, it bridges the gap between art, science, and technology, challenging traditional narratives and inspiring new conversations about the power of informed decision-making.

Exhibiting at British Art Fair an interactive sculpture based on ESP32
Exhibiting at British Art Fair an interactive sculpture based on ESP32
By Steve Zafeiriou
Presenting “Choice”, an ESP32 driven sculpture.
Presenting “Choice”, an ESP32 driven sculpture.
By Steve Zafeiriou

Sustainability

“Choice” promotes sustainable societal transition by leveraging open-source technology (SDG 9) to create innovative, interactive art that bridges the gap between technology and culture. By utilizing the ESP32 microcontroller and open-source code, the project fosters accessible, tech-driven creativity. Additionally, it builds online communities (SDG 11) where users engage, collaborate, and share their creations, reinforcing the role of art and technology in sustainable, inclusive development.

Mediums

Title: Choice
Year of Creation: 2024
Technologies: C++, ESP32S3, MPU6050 Gyroscope / Accelerometer sensor, React.js, Websockets, Nodejs
Type: Pixel Art Generator, Interactive Installation, Sculpture, Community Project, Application, Prints
View ResearchIncorporating Data-Driven Art and Darwinian Theory
View CodeOpen-Source Software

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Exhibiting at British Art Fair an interactive sculpture based on ESP32 Presenting “Choice”, an ESP32 driven sculpture.
Exhibiting at British Art Fair an interactive sculpture based on ESP32 Presenting “Choice”, an ESP32 driven sculpture.