Steve Zafeiriou is a New Media Artist, Technologist and Founder of Saphire Labs. His work explores the boundary between perception and reality, researching the ways technology influences, shapes, and distorts our understanding of the world around us. Through a practice grounded in generative algorithms, electronic circuits, and interactive installations, Steve investigate human behavior and the illusory nature of reality, encouraging viewers to rethink their understanding of the world around them.

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New Media Artist & Technologist

Steve Zafeiriou

Building digital and physical experiences that explore human behavior through software development, engineering and immersive storytelling.

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Perception & Reality in Art & Technology

Explore how art, technology, and philosophy intersect in Steve Zafeiriou’s writings on AI, digital media, and immersive experiences.

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Join Steve’s Newsletter and connect with a community of art cOLLECTORS digital ART enthousiasts new media artists exploring the intersection of human behavior and technology.

Explore insights into art market trends, creative applications of technology, and philosophical discussions on the evolving nature of digital and interactive art.

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Human Behavior

How does the relationship between technology and perception influence our comprehension of reality? How does the integration of technology into daily life alter human behavior and social dynamics? Can technology be a mirror to human behavior, revealing underlying patterns and tendencies that might otherwise go unnoticed?

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