Steve Zafeiriou (b. 1998, Thessaloniki, GR) is a New Media Artist, Technologist, and Founder of Saphire Labs. His practice investigates how technology can influence, shape, and occasionally distort the ways individuals perceive the external world. By employing generative algorithms, electronic circuits, and interactive installations, he examines human behavior in relation to the illusory qualities of perceived reality, inviting observers to reconsider their assumptions and interpretations.

In search of IKIGAI
dark mode light mode Search Index Menu
Search

New media artist & Technologist

Steve Zafeiriou™

Designing integrated High-tech visualisation of a facial expression recognition system: digital human face overlaid with biometric markers and data-lines, exemplifying AI-driven emotion detection and machine-learning in action digital & physical experiences that investigate Interactive playable sculpture installation in a gallery-style environment, with sculptural forms inviting touch and engagement in a contemporary art-tech context human behavior through software development, Interactive sculpture installation on a landing-page layout titled ‘Choice’ with immersive art and technology elements, user-control interface and modern gallery-style ambient lighting engineering, and immersive storytelling Generative art ‘eye’ graphic combining digital AI-inspired elements and abstract visual data streams to represent machine-driven creativity and vision .

Studio services

Steve’s Art & Technology laboratory develops interactive installations, generative systems, and data-driven artworks that bridge human behavior with technology.

Commissioned Installations

Generative PRINT & DIGITAL Editions

Custom Data/AI-Driven Systems

Consulting & Technology Design

Sponsorships

Workshops & Lectures

Licensing & Use Rights

social media & attention strategy

Creative Technology, Engineering & Human Behavior. Your Inbox. Every Month.

objective

Human Behavior

Technology doesn’t just extend our senses. It edits our reality.

The relationship between perception and the systems we use shapes what we consider “real”, changes social dynamics, and reveals how much of our behavior is automated by the devices, feeds, and interfaces we interact with every day. Every system, an installation, an app, a room full of sensors, becomes a mirror for human behavior, exposing patterns, biases, and tendencies we rarely notice in ourselves.

By designing and observing interactive environments, we can see how people move, pause, and respond; question the default narratives we hold about identity, influence, and attention; and prototype new ways of relating to technology that feel more human and less mechanical. If interactive art is the surface, human behavior is the engine underneath it, and this is where that engine gets opened, examined, and rebuilt.

steves logo black1