Steve Zafeiriou (b. 1998, Thessaloniki, GR) is a New Media Artist, Technologist, and Founder of Saphire Labs. His practice investigates how technology can influence, shape, and occasionally distort the ways individuals perceive the external world. By employing generative algorithms, electronic circuits, and interactive installations, he examines human behavior in relation to the illusory qualities of perceived reality, inviting observers to reconsider their assumptions and interpretations.

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ART, TECHNOLOGY & HUMAN BEHAVIOR | KONNEKT: Cover Image
4 min read

Welcome to Konnekt: A collection of writings about Art, Technology & Human Behavior

Steve Zafeiriou
New Media Artist, Technologist

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KONNEKT | ART, TECHNOLOGY and HUMAN BEHAVIOR

Artistic Practice & Technological Innovation

In Konnekt (a curated collection of writings), readers examine how emerging technologies—such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR), machine learning, electronics and immersive applications—expand the scope of contemporary art and storytelling. For the new media artist Steve, technology functions not just as a tool but as a medium that broadens the possibilities of artistic expression.

Glossary

Inspire Project 2023 workshop: Development of Sensorify Installation by Steve Zafeiriou. Photo Stefanos Tsakiris
5 min read

The Power of Words: How to Write for Impact and Influence

Steve Zafeiriou
New Media Artist, Technologist

Art and Technology

Explore how creative technologies—encompassing artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and microcontroller-based systems—are broadening the boundaries of artistic practice. This section analyzes these advancements’ impact on artistic expression, highlighting generative algorithms, AI-driven works, immersive VR/AR interventions, and hardware electronics.

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Artistic Research on Human Behavior

Steve’s artistic research addresses themes of human behavior, identity, emotion, and reality, highlighting the creative processes that shape his work. This section examines how technology influence contemporary artistic expression, influencing our understanding of identity and the human condition.

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Philosophical Notes

Steve’s philosophical reflections focus on authenticity, existence, and human experience in a technology-driven world. This section investigates how creative technology in art broadens traditional conceptions of life, identity, and purpose. By integrating philosophical inquiry with digital innovation, Steve offers his personal perspective on the ways in which technology-driven art enriches our understanding of human connections, creativity, and self-expression.

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FAQ: Konnekt/ Creativity and Innovation

What is Creative Technology in Art?

Creative Technology in Art involves the integration of emerging digital tools—such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR), electronics, and machine learning—into artistic practices. This approach facilitates the production of interactive, digital, and immersive experiences, thereby revising traditional art forms and broadening creative possibilities.

How do artists use AI in art?

Artists employ artificial intelligence by training algorithms to produce visuals guided by patterns or stylistic influences. AI in art supports processes ranging from image generation to interactive installations, offering new avenues for creative expression and audience engagement.

What is the impact of VR and AR in contemporary art?

Virtual reality (VR) and augmented reality (AR) broaden the scope of contemporary art by offering fully immersive environments for audiences to explore. In art installations, VR and AR permit active engagement with digital spaces, transforming passive observation into a participatory, multisensory experience.

What role does machine learning play in generative art?

Machine learning algorithms are central to generative art, enabling the creation of visuals or patterns that evolve over time. By processing data, these models can produce artworks that adapt to viewer interaction, ensuring each experience remains distinctive and dynamic.

How does technology enhance the emotional impact of art?

Technology-driven art engages audiences through interactive, responsive elements that facilitate immersive experiences. By employing sensors, artificial intelligence (AI), and digital media, these works reinforce emotional connections, enabling art to adapt to both its environment and its viewers.