Steve Zafeiriou (b. 1998, Thessaloniki, GR) is a New Media Artist, Technologist, and Founder of Saphire Labs. His practice investigates how technology can influence, shape, and occasionally distort the ways individuals perceive the external world. By employing generative algorithms, electronic circuits, and interactive installations, he examines human behavior in relation to the illusory qualities of perceived reality, inviting observers to reconsider their assumptions and interpretations.

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Essays and research examining behavior, perception, identity, and emotional response in technologically mediated contexts.

Belief Engines

Belief Engine is an interactive sculptural system that examines belief as a spatial, relational, and attentional phenomenon.
Full Belief Engines ESP32 wall-mounted sculpture featuring a red cross with LED screen and sculpted red hands attached to a metal rod.
nostalgie world insta

Nostalgie World started as an art installation and evolved into a storytelling wellness universe.

In 2023, it was awarded People’s Choice at Doncaster Art Fair.
In 2025, I exhibited it again at the MATAROA Awards as a selected emerging artist.

Now I’m expanding the scope and mission of the project, from an installation into a next-generation, immersive storytelling brand.

I’ve just shipped the first digital experience inside Nostalgie World:
The Journey of Reset - A personalized 7-day journaling experience designed to help you reset, reconnect with yourself, and learn to trust your own voice again.