Steve Zafeiriou (b. 1998, Thessaloniki, GR) is a New Media Artist, Technologist, and Founder of Saphire Labs. His practice investigates how technology can influence, shape, and occasionally distort the ways individuals perceive the external world. By employing generative algorithms, electronic circuits, and interactive installations, he examines human behavior in relation to the illusory qualities of perceived reality, inviting observers to reconsider their assumptions and interpretations.

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ART & TECHNOLOGY services

Interactive Art, Data Driven Systems &
Human-CentricTechnology

Steve Zafeiriou researches, develops, and designs installations, generative systems, and behavioral interfaces that transform spaces into living, responsive environments. His work merges human perception with algorithmic systems; built with technical precision, conceptual clarity, and museum-grade reliability.

Precision

Technical integrity and conceptual clarity.

Interaction

Systems that respond to human behavior or environmental input.

Continuity

Works designed to evolve, not just exist.

Trusted by companies and cultural organizations.

ErgoCert Hellas logo – certification, ergonomics, and quality assurance organization.
JDR Club Theatre logo – performing arts, dance, and theatre venue branding.
Olympos Minerals logo – natural minerals and raw materials company branding.
RWS logo – global AI, data, and language technology company.
StoryFlow logo – professional video production and storytelling studio.
Plan of Decades logo – international dance battle and street culture event branding.
Cover image titled ‘Dark Tales’ featuring a moody abstract composition with deep blue and black tones, swirling shadows and subtle light accents suggesting narrative depth and atmospheric art

Dark Tales

GeoVision V2 system overview showcasing advanced features for geographic visualization and data integration, designed for enhanced spatial analysis and professional use.

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Human Behavior

Technology doesn’t just extend our senses. It edits our reality.

The relationship between perception and the systems we use shapes what we consider “real”, changes social dynamics, and reveals how much of our behavior is automated by the devices, feeds, and interfaces we interact with every day. Every system, an installation, an app, a room full of sensors, becomes a mirror for human behavior, exposing patterns, biases, and tendencies we rarely notice in ourselves.

By designing and observing interactive environments, we can see how people move, pause, and respond; question the default narratives we hold about identity, influence, and attention; and prototype new ways of relating to technology that feel more human and less mechanical. If interactive art is the surface, human behavior is the engine underneath it, and this is where that engine gets opened, examined, and rebuilt.

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